The overall scope of the Contextual Persuasion group is to explore and research the potentials of influencing individuals and groups of individuals by means of interactive technologies. We aim at understanding and designing persuasive technologies and behavior changing systems, which help users to achieve certain goals with a close tie to the context in which the persuasive intervention takes place. We invent novel and investigate the effect of contextual persuasive strategies suitable for differnet contexts from an epistemological point of view. Therby we focus on persuaison in specific contexts: automotive and fabrication. We explore the potentials of various modalities, such as light, ambient information displays, gaze, and shape changing interfaces by building and evaluating experience prototypes (i.e. multimodal persuasion).  Based on these results, we develop contextual persuasion evalaution methods to measure the persuasive effect of an interface and reflect on theoretical and ethical aspects of contextual persuasive interaction.

Our overall vision is to expand human knowledge in contextual persuasive interaction based on scientific research methods and to augment human sensorimotor capabilities.

Main Research Topics

  • Contextual Persuasive Strategies
    • Persuasive Theories
    • Gamification approaches
    • Persuasive design patterns
  • Multimodal Persuasion
    • Ambient Persuasion
    • Peripheral Attention Interfaces
    • Light interfaces
    • Shape Changing Interfaces
  • Contextual Persuasion
    • Automotive Persuasion
    • Persuasion in the factory
    • Persuasion for wellbeing
    • Public display persuasion /advertising
    • Mobile persuasion
  • Contextual Persuasion Evalaution Methods
    • Evaluating the success of persuasive technologies in specific contexts
    • Measuring long term persuasive effects

Research by


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Research Activities

Selected Publications


Meschtscherjakov, Alexander; Trösterer, Sandra; Lupp, Artur; Tscheligi, Manfred

Pokémon WALK: Persuasive Effects of Pokémon GO Game-Design Elements Inproceedings

de Vries, Peter W; Oinas-Kukkonen, Harri; Siemons, Liseth; Jong, Nienke Beerlage-de; van Gemert-Pijnen, Lisette (Ed.): Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors: 12th International Conference, PERSUASIVE 2017, Amsterdam, The Netherlands, April 4--6, 2017, Proceedings, pp. 241–252, Springer International Publishing, 2017, ISBN: 978-3-319-55134-0.

Links | BibTeX


Atzl, Caroline; Meschtscherjakov, Alexander; Vikoler, Stefan; Tscheligi, Manfred

Bet4EcoDrive: Betting for a More Economical Driving Inproceedings

MacTavish, Thomas (Ed.): 10th International Conference on Persuasive Technology, PERSUASIVE 2015, pp. 71–82, Springer International Publishing, 2015.

Abstract | Links | BibTeX

Meschtscherjakov, Alexander; Döttlinger, Christine; Rödel, Christina; Tscheligi, Manfred

ChaseLight: Ambient LED Stripes to Control Driving Speed Inproceedings

Proceedings of the 7th International Conference on Automotive User Interfaces and Interactive Vehicular Applications, pp. 212–219, ACM, New York, NY, USA, 2015, ISSN: 978-1-4503-3736-6.

Links | BibTeX