Portrait of Alexander Meschtscherjakov

Alexander is Associate Professor at the Center for Human-Computer Interaction and Computer Science Department of Salzburg University. He is deputy director of the Center for HCI, leading the Car Interaction Lab and member of the senate of Salzburg University. His background is in Computer Sciences. Currently, he is focusing on persuasive interaction technologies, automotive user interfaces, contextual user experience and challenges of automation for HCI.

In particular, Alexander is interested in how different kinds of modalities can be blended to help people to change their attitudes and behavior to achieve their goals. His focus within automotive interaction lies in driver persuasion by means of ambient light, driver distraction research, and UX in autonomous vehicles. With the increasing of automation in different contexts (e.g. industry 4.0 or automated driving) Alexander is researching how user experience is affected by automation and how to design interaction for an automated world.

Alexander is a distinguished author, has presented his work at various conferences, and given keynotes on automation and driving experience. He is an active member of the HCI comunity, has organised several workshops, and was activly involved in the organisation of differnet conferences (e.g., AmI 2009, AutomotiveUI 2011, PERSUASIVE 2016).

Research Foci

  • Persuasive Technology
  • Automotive User Interfaces
  • User Experience Research
  • UX & IxD in and with Automous Vehicles
  • Effects of Automation on UX and interaction design


Overview slides teaching HCI winter semster 2018/19 can be found here.

University of Salzburg:

  • Basics in Human-Computer Interaction („Grundlagen der Human Computer Interaction“) – 2007
  • Introduction to HCI („Einführung HCI“) – 2011
  • The Future of Interaction: An Introduction – 2014, 2015
  • User Interface Design – 2007, 2010, 2011, 2013
  • Usability und User Experience Engineering – 2010, 2015, 2016, 2017
  • Bachelor Project – 2012, 2013, 2014, 2017
  • User Interface Engineering – 2011, 2012, 2013, 2014, 2016, 2017
  • Applied HCI (“HCI Anwendungen”) – 2010, 2011, 2012, 2013, 2014, 2015
  • HCI Studio – 2010, 2013, 2014, 2015, 2016, 2017
  • HCI Innovation – 2010, 2011, 2012, 2013
  • Advanced HCI Systems and Methods – 2012, 2013, 2014, 2015, 2016, 2017
  • Future HCI Approaches – 2013, 2014, 2015, 2016, 2017
  • Contextual Interfaces – 2015, 2017
  • Digital Interaction and Communication: Human-Machine-Interaction – 2017
  • Modern Technologies in an Information Society (Ringvorlesung) – 2015
  • Digital Communication Theories (Guest Lecture) – 2016, 2017

University of Applied Sciences Salzburg:

  • Basics in Human-Computer Interaction (“Grundlagen Human-Computer Interaction”) – 2013, 2014
  • Interface Cultures – 2010, 2011, 2012
  • Interface Technologies – 2013
  • Next Generation User Interfaces – 2015

University of Applied Sciences Hagenberg:

  • User Experience & Interaction Design – 2015

Supervision PLUS

Doctoral Theses (Co-Supervisor):

  • Ilhan Aslan (2014): Interfacing Through Movement – An Integration of Context and Movement Towards Embodied Interaction Design
  • Mark Kramer (ongoing): The Technology Experience of Education: Examining the Adoption and Acceptance of ICTs for use within Austrian Higher Education
  • Sandra Trösterer (ongoing): Gaze Collaboration

Doctoral Theses (Advisor):

  • Alexander Mirnig (ongoing): Patterns in Research and Practice: Systems, Use, and Generation
  • Thomas Grah (ongoing): Augmented Human

Master Theses (Supervisor):

  • Michael Auracher (ongoing): Motivating People Driving an Self Driving Car Manually
  • Stefan Vikoler (ongoing): Systems to Increase Situation Awareness in Han-Over situations in Automated Vehicles
  • Daniel Brand (ongoing): Influence of Adaptive Digital Mirrors on User Experience
  • Christine Döttlinger (ongoing): Prototypen im Einsatz: Design-Rationale und Prototypingprozesse
  • Philipp Neulinger (ongoing): Interaction Potentials with Digital side Mirrors in Cars

Master Theses (Co-Supervisor/Advisor):

  • Oliver Jung (ongoing): Anthropomorphisms in the Automotive Context: Categorization and Impact on Persuasion
  • Magdalena Gärtner (ongoing): How Children adopt and integrate a new Media Technology into their Home
  • Christine Gschwendtner (2015): NFC design space for money and mobile payment
  • Axel Baumgartner (2015): CES: A Contextual Experience Sampling System for Human Computer Interaction Studies In The Wild
  • Rene Leikermoser (2011): Entwicklung eines Editors zum Erstellen von ESM-XML-Dateien in einem benutzerzentrierten Entwicklungsprozess

Bachelor Theses (Supervisor):

  • Benedikt Streitwieser (2017): Gaze Assist
  • Victoria Ablinger (2016): Effect of monochromatic short-wavelength light on attention while driving a car
  • Szabolcs Grünwald (2015): UX design for persons with cognitive disabilities (CapKom Project)
  • Bianca Zindt (2014): tApps: Entwicklung angreifbarer Applikationen mittels RFID-Technologie
  • Dominik Fakner (2014): Interaktion mit Bezahlautomaten im öffentlichen Raum
  • Stefan Hasenauer (2014) Interaktion in der Fabrik der Zukunft: Herausforderungen und Möglichkeiten (supervision together with Verena Fuchsberger)
  • Fabian Winkler (2013) Ambient Persuasion in the Car: Comparison of different existing in-car-interfaces and implementation of four prototypes to reduce fuel consumption and foster saver driving
  • Johannes Pogiba (2013) User-Studie: drei Texteingabesysteme im Auto
  • Oliver Janner (2013): Persuasive In-Car Interfaces „Eco Pulse“

Supervision FH Salzburg

Bachelor Theses 1 (Supervisor):

  • Reinhard Ecker (2014) Gameful Design in the Automotive Domain
  • Franziska Oberhauser (2014) Die benutzbare und risikoarme Verwendung von Internet im Auto
  • Julian Schwarz (2014) Persuasives Web Design im E-Commerce Bereich
  • Mike Schäkermann (2013) Inspirational Beats: Exploring Potentials of Physiological Data as Input for Interactive Systems Applying the Inspirational Bits Method

Bachelor Theses 2 (Supervisor):

  • Julian Schwarz (2015) Aufmerksamkeitserregende Webinterfaces mittels WebGL
  • Michael Rainer (2014) Interaktionsdesign für automobile Anwendungen
  • Matthias Felix Prieth (2014) Persuasive Technology im Web

External Advisor, Examiner & Opponent

  • Sven Krome (2017): AutoPlay – Driving Pleasure in a Future of Autonomous Driving,  RMIT University Melbourne, Examiner
  • Mathias Wunsch (2017): Technology Supporting Sustainable Everyday Activities – The Case of Urban Cycling, TU Wien, External examiner for proliferation
  • Arief Ernst Huhn (2016): Location Based Advertising in Context Effects of location, task congruence, and medium type within Location Based Advertising, TU Eindhoven, Reviewer and adviseur
  • Swethan Anand (2014): Personalizing Steering Experiences Using Steer-by-wire Systems, PhD, TU Eindhoven, Opponent



Assoc. Prof. Dr. Alexander Meschtscherjakov

Paris Lodron University of Salzburg
Department of Artificial Intelligence and Human Interfaces
Human Computer Interaction Division

Jakob-Haringer-Straße 8 / Techno 5
5020 Salzburg

Phone: +43 662 8044 4844

E-Mail: alexander.meschtscherjakov@plus.ac.at


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Research Activities