Irina joined the Center for Human-Computer Interaction as a Research Fellow in July 2018. She holds an MSc in Regional and Urban Planning Studies from the London School of Economics and a Bachelor Degree in Communication Sciences from the University of Bucharest. Her research focuses on the crossroads between persuasive technology, human behaviour and cities. She is particularly passionate about technology applications that can improve decision making in urban planning and citizen wellbeing. Prior to joining the Center, Irina was involved in urban policy and innovation, supporting local and regional authorities in Romania in sustainable urban planning and placemaking. A self-starter at heart, she also co-founded a think tank and developed business strategies for a startup in AR/VR and game design.


Irina Paraschivoiu, MSc

Center for Human-Computer Interaction

University of Salzburg
Jakob-Haringer-Straße 8 / Techno 5
5020 Salzburg, Austria

Phone: +43 662 8044 4813




Paraschivoiu, Irina; Meschtscherjakov, Alexander; Tscheligi, Manfred

Persuading the Driver: A Literature Review to Identify Blind Spots Inproceedings

Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems, pp. LBW1120:1–LBW1120:6, ACM, Glasgow, Scotland Uk, 2019, ISBN: 978-1-4503-5971-9.

Links | BibTeX

Paraschivoiu, Irina; Meschtscherjakov, Alexander; Gärtner, Magdalena; Sypniewski, Jakub

Persuading the Driver: A Framework for Persuasive Interface Design in the Automotive Domain Inproceedings