Florian Rätzer joined the Center for Human Computer Interaction in January 2016. He holds a Bachelor’s Degree in Geography from the University of Salzburg and is currently studying Applied Geoinformatics at the University of Salzburg. He is involved in the Automotive Retail Lab, addressing the question of how contact-making between customers and salespeople could be improved by using modern technologies. As part of his master thesis, he is working on the intersection of physical and digital 3D-models. His aim is to transfer any interaction done within the physical model into the digital model, opening up the possibility to visualize geoprocessing outcomes depending on the physical model’s spatial arrangement in real time.